Do you have a garment in your wardrobe that you wear over and over again and just can’t bear to part with? Your old faithful? Well, that’s a very, very good thing!
I recently commented on my friends, oh so cool, over sized denim jacket, covered with embroidered motifs.
So, “right now”, right?
Well no, actually, she’s been harboring it in her wardrobe since she was SIXTEEN, couldn’t bear to let it go and what luck, it’s back in again! Smug points for her.
Now, I’m not saying that its good to hoard (it’s never good to hoard) or that you need to be a trend spotter because, actually it has nothing to do with trends. My point is that if you invest in a piece of clothing, go the extra mile and spend a few more pennies, you can usually count on the fact that it will be of superior quality and will inevitably “last” in the long run. Now, I can’t promise that it will last 14 years and come spectacularly back around on the fashion carousel, inviting smug faces all round, but spend wisely and you can be fairly certain that you will get a good few seasons use, in exchange for some hard earned cash.
Back in 2013 Vivienne Westwood announced that she had signs in all of her shops that read,
“Buy less, choose well, make it last”
So simple, yet so effective….and pretty catchy to boot. I try to live by this as much as possible and I think on the run up to Christmas this motto becomes even more poignant. I have a fairly big family and years ago we decided to stop buying a present for everyone and just concentrated on buying a single present for one other family member, good old Secret Santa style. Not just good for me, (ahem *my purse*) but good for the environment too because we’re no longer aimlessly spending money on frivolous gifts that get looked at once then shoved to the back of a cupboard and forgotten about. *More smug points*
Of course, its inevitable that there are going to be times when this is difficult to stick too but I think if everyone thought a little more about their gifts this year and aimed to buy one less present than last year, then we can start to raise awareness about the devastating effects of fast fashion. If you buy a product with a cheap price tag then you can be fairly certain that someone, somewhere is working in poor or unsafe conditions or that the goods have been transported cheaply, using dirty fossil fuels. In the end we all suffer as a result of this and the only way to combat these issues is to change attitudes at the consumers end.
I urge everyone to think about the consequences of their purchases on an ongoing basis, but for starters (and in a bid to try and avoid sounding too preachy, we’re only two blogs in after all) why not try your hand at making a present this year? Perhaps some alcohol heavy chocolate truffles for the office, or a Christmas wreath for a neighbour? (by the way, I’ve actually made both of these for Christmases past and can tell you, they go down a treat!) If getting crafty ain’t your thing, try to shop locally at farmers markets or Christmas pop-up events, where the makers are also more likely to be sourcing locally and who really benefit from your purchases. Think outside the box and be inspired to get creative.
Buy Less, choose well, make it last.